Tapping the Power of Social Media for Affiliate Marketing!
Social media can be a powerful platform through which you can promote your affiliate programs, thereby monetizing your blog or website. These social networks also work as effective tools in boosting your sales, but you have to ensure that you are maximizing its potential.
While there are no specific formulae and clear-cut ways in succeeding with social media, there are best practices which you can consider in order to make the most out of it as an avenue for your affiliate marketing efforts.
The best starting point? It’s being mindful of the kind of content you post and selecting which programs would be relevant to your target audience.
Now, as for the rest, read along and learn how social media can be impactful in building your affiliate marketing business!
The main strength of Facebook is its wide user base and the targeting options that it offers, but with it comes the challenge of identifying and targeting the right kind of audience.
How can you take advantage of the Facebook’s number of users and reach?
First, off, you have to create and build your profile and once you have a sizeable following (who are also familiar with your blog and products), then you can move on to creating a fan page. Your original followers would migrate to the fan page if you advertise well. Your fan page can serve as a good platform in sharing content and establishing/interacting with a community.
Tip: Choose a theme for your fan page that focuses on the prevailing interest that its related to the affiliate products that you are promoting. For example, if you are promoting luggages, you can use travel as the general theme (this can also work as a long-term working idea for all your future marketing and promotional activities in the page).
Next thing is to do something about your Facebook page’s basic SEO. This can be done by shortening your Facebook page URL, making it more readable for Google search.
What else can be done in helping your Facebook fan page’s SEO? Simple—make sure that you sprinkle some relevant keywords at the start of your status updates.
As you start your Facebook page, you should refrain from buying likes but instead strive for more organic likes. One way to do this is by informing your contacts/friends about your new Facebook page, and ask them to like it so that they would get notified of the updates and posts from it.
Next thing to figure out is how to engage your audience. The goal is to post content frequently without spamming the followers, so make sure that you have a posting schedule that feels normal and not too hard sell. Some social media experts say that posting once a day is ideal, and that 3 times a week should be the minimum frequency of posting. As for the timing of posting—you have to determine when your audience is mostly online and active.
To further reach your target niche and more like-minded audiences, joining Facebook groups would also be a good place to start. Through these groups, you can establish a sense of community, and share much more valuable content.
YouTube still remains to be the leading video sharing platform on the internet today, with about 1.9 billion logged in users monthly. In fact, it is the second most visited website after Google, so yes of course, you would want to tap it for your running your affiliate marketing campaigns!
It is a platform where users can upload, share or just simply view and comment on video materials. It is also an effective medium through which you can reach and engage your audiences.
How do you use it for your affiliate marketing efforts?
You can begin by creating and monetizing your video content and placing affiliate links in the video itself, and even the video descriptions.
Tip: You can also opt to place a small image overlay on the YouTube video you’re uploading, along with the tracking link.
P.S. Just don’t put too many affiliate links in the video description, or you would appear to be spammy and not credible enough for your target audience.
If you’re wondering about what kind of YouTube video content work best for affiliate marketing, you can choose from the following: How-To videos, Product Reviews, Best Of videos, and Comparison videos. These videos would of course have to redirect and drive the user to the affiliate website, where a purchase can be made, and ultimately, generate the corresponding commission for the affiliate merchant.
For you to become successful with YouTube affiliate marketing, you would of course have to ensure that the video content you post comes with good quality and have the ability to engage your audience.
With its 1 billion monthly active users, Instagram is the third largest social media platform after Facebook and YouTube. Placing affiliate links in this platform can be quite challenging though if your page has less than a thousand followers, so you have to work your way around it.
For one, you can still explain your product at great length and detail using eye-catchy, crisp photos and limitless text. You can also be creative and place your affiliate link in your bio! (Just change it each time you decide to promote a different product).
Another way to promote your affiliate offer is to make use of images where you’d put a text overlay containing the shortened tracking URL (you can use Bit.ly for this). Sometimes, instead of using tracking links, you can also opt to use coupons to enable affiliate tracking and insert a call-to-action. Don’t forget to maximize the use of hashtags!
Over the recent years, Twitter has seen a drop in its number of users, yet it still remains to be one of the best and most popular social media channels. It has a potential reach of about 262 million users, and is said to be the most active of all the social media networks out there with 6,000 tweets generated per second.
It is recommended for brands and affiliate marketers to tweet 7 to 10 times a day on average.
Due to the character limit (280 characters only) allowed per tweet, marketers must be concise in composing every message.
Twitter would make a very promising channel to increase brand awareness and form a close community of loyal followers, uniting them through constant, real-time communication and valuable, relatable content. It could take some time to form a loyal following though
You can begin by finding and following users within your niche, post engaging content, retweeting interesting posts, and participating in conversations. Later on, you can also consider running paid campaigns in order to increase your following.
For you to become effective in running affiliate marketing campaigns on Twitter, you also have to identify when your niche is the most active and likely to share content. Plus, you have to own relevant hashtags that your audience can connect to your product.
Social media has boundless potential in growing your affiliate marketing business, now it rests on you to weigh the pros and cons of each specific platform. You also have to identify which works best for your product, your target market, and even you yourself as the promoter/affiliate marketer.
So now, it's up to you to know which social media power to use in building your affiliate marketing business!